First Financial was founded in 1997 by father and son, Michael and James Caplan.
Since then the firm has gone from strength to strength by delivering honest, impartial financial advice to an ever growing and dynamic customer base in and around London.
“Our people are our most valuable asset and a key reason behind our success to date. Each of our client teams shares our original vision to create a financial services business, dedicated to service and delivering industry leading results – something that we still stand by today.”
James Caplan, Managing Director