First Financial was established in 1997 by our Chairman, Michael Caplan. His vision was to create a family-centric business with good honest values – and where the client always comes first. He was joined by his son James (Managing Director), who followed in his...
Our Team
From Apprentice to Adviser
First Financial was established more than 25 years ago. Right from the start, we knew that having a great team of people around us would be the key to providing a brilliant service to our clients. So that’s something we’ve invested in, for two reasons: to help young...
2020 Core Values Champion
Our values are at the core of everything we do, and you’ll find them manifest across every part of our relationship with you; they guide our team, and they guide our work! Each month, a member of staff is voted by senior management as our core values champion and they...
Meet the Team – Our Expert Advisers
Expert, creative, dependable. Since 1997 we’ve helped contractors, sports people, business owners and others who need a planner who’ll go the extra mile.To do that we’ve built an accomplished team of experienced advisers who know there’s no such thing as a standard...